Websites That Drive Growth and Sales
Your website should do more than just exist. It needs to engage your audience, boost your brand, and convert visitors into customers. BlueRock Digital delivers tailored CMS websites and eCommerce platforms built for unique business goals, whether in retail, FMCG, hospitality, DTC, or B2B.
As a preferred Shopify partner with deep experience in Wordpress, Webflow and CoreDNA, we combine strong technical skills with strategic insight. Our sites aren’t just beautiful, they are performance engines designed to scale.
Why Choose BlueRock Digital?
- Expertise Across Industries: Trusted by retail, FMCG, hospitality, DTC brands, and B2B companies alike.
- Preferred Shopify Partner: Certified expertise in Shopify 2.0 for scalable, conversion-focused online stores.
- Brand-Led Custom Designs: Using Webflow, CoreDNA or your preferred platform to create flexible, compelling CMS websites.
- SEO & CRO Best Practices: From audit to optimisation, ensuring your site drives lasting results.
- Rapid Launch Capabilities: Get to market faster with streamlined workflows without sacrificing quality.
- Ongoing Growth Support: Post-launch training, analytics, updates, and optimisations tailored to your evolving needs.
How We Build High-Impact Websites
1. Discovery & Planning
We kick off with workshops to understand requirements, define site structure, and prioritise new features. Technical and SEO audits of your current site identify opportunities, culminating in detailed deliverables: sitemap, feature matrix, and brand style brief.
2. Theme Selection & Customisation
For Shopify 2.0 stores, we shortlist and configure 2–3 themes, applying brand colors, typography, imagery, and logo. We customise essential templates (homepage, product listing pages, product detail pages, cart, etc.) with up to two rounds of refinements. For CMS sites, we deliver stunning UX and UI designs on Webflow or CoreDNA.
3. Content & SEO Optimisation
We craft compelling, SEO-optimised copy for homepage, collections, products, and accessories, complemented by keyword-based metadata and alt-tags. SEO-friendly URL structures and 301-redirect plans ensure smooth transitions and search ranking continuity.
4. Development & Integration
Our developers perform custom theme or custom development, product variant setups, and app integrations (reviews, email capture, analytics, SEO, payment gateways, shipping rules) for smooth shopping and backend operations.
5. QA, Testing & Launch
Extensive functional, responsive, and cross-browser testing guarantee flawless performance. SEO QA includes redirects, schema, and sitemap validations. We cover bug fixes, pre-launch checklists, and DNS cut-over support for a smooth go-live.
6. Training & Handover
We provide tailored admin training sessions, comprehensive handoff documentation, and best-practice guides, plus two weeks of post-launch support for confident, independent management.
Website & eCommerce Platform FAQs
Q: Which platforms do you specialise in for website and eCommerce builds?
A: We specialise in Shopify (including Shopify 2.0) for eCommerce stores, and Webflow or CoreDNA for content-rich, brand-led CMS websites. This flexibility allows us to tailor solutions to your unique business needs.
Q: How long does a typical website or Shopify store project take?
A: Project timelines vary by scope, but most Shopify eCommerce builds take between 8–12 weeks from discovery to launch. CMS websites generally follow a similar timeframe, with rapid launch options available for streamlined projects.
Q: Can you help with SEO and conversion optimisation after launch?
A: Absolutely. We include SEO best practices as part of every build and offer ongoing SEO, CRO audits, A/B testing, and continuous optimisation services to keep your site driving traffic and converting visitors effectively.
Q: What kind of post-launch support do you offer?
A: We provide initial training to your team, detailed documentation, and at least two weeks of post-launch support. We also offer ongoing support and optimisation packages tailored to your evolving business needs.
Q: Can you integrate my website or store with other business systems?
A: Yes, we specialise in integrating eCommerce platforms with marketing tools, CRMs, ERP systems, payment gateways, and shipping providers to ensure smooth operations and data flow across your business.
Q: What if I’m not sure which platform is best for my business?
A: We provide advisory consultations to assess your business goals, customer journey, and technical requirements to recommend the best platform and approach—without any obligation to proceed.
Q: Do you offer custom design or use templates?
A: For Shopify stores, we customise select Shopify 2.0 themes to align perfectly with your brand and optimise conversion. For CMS websites, we create bespoke brand-led designs using Webflow or CoreDNA.
Q: Can you help with content creation and product photography?
A: While we specialise in copywriting for website and product pages, we work with trusted photographers and content creators to support your broader brand needs if required.
